Everyone deserves to be protected online
Why Point Wild?
The name Point Wild is a tribute to a powerful story of leadership and a nod to our company’s successful history. Point Wild is named after the location where explorer Ernest Shackleton’s crew survived after their ship, the Endurance, was lost to the ice. While Shackleton embarked on a journey for help, his first mate, Frank Wild, led the team, ensuring their survival until rescue. The location was later renamed Point Wild in his honor—a testament to the power of trusted leadership, strategic thinking, and resilience.
We’ve built Point Wild on a foundation of endurance and trusted leadership. Our leadership team previously helped found and scale Endurance (now Newfold Digital) into a multi-billion dollar global business with millions of users.
Point Wild is our next chapter. We are a focused team with a proven track record, dedicated to acquiring and scaling best-in-class brands for long-term growth and success. Just as Point Wild served as a safe haven for the Shackleton’s crew, our brands now offer protection for consumers and enterprises in the digital world.

Why Lat61?
Point Wild is positioned on Latitude 61 in the Antarctic and was the nexus for life during the crew’s fight for survival. They had to learn, adapt, and defend against threats – from every angle. Lat61 is an intelligent platform that ingests 1B+ daily events and leverages this data to adapt & defend against data breaches.
The modular, plug and play security platform is leveraged across our different consumer and enterprise solutions to protect consumers data and provide meaningful breach remediation.